One reason I play Hattrick is because I like the cyclical nature of the game. You start with an idea about what kind of team you want to build, then you train long-term (up to 3 years in real life!). While you build, you can test and try to comprehend the aspect of the match simulation that you want to master. I also like the tactical choices you have to make for each match. But the most important component is the community.
What I like about the Hattrick community is that there are real people and you don't just compete against the computers. You play against each other, but you can also help each other in the forum and talk about everything.
Why I stick around in Hattrick? I think it is love :) I mean, everything I can do to help Hattrick to stay as immersive as it is, is very important to me. I was a moderator, a translator, an editor - just because I felt that Hattrick, in a very peculiar way, was mine. Now I'm a National Coach because of the same reason. I think Hattrick is my game. I want to play forever and stay here with my friends.
I would say the community is the strongest reason I have stayed in Hattrick for so long. The game too of course. After having trained my players and played in the French Division 2 for a while, I started focusing on training international players to help the Moroccan team. Today 80% of the defense of the Atlas Lions was trained by me!
The first championship I won is one of my best Hattrick memories. I won the title in the 8th division by scoring a 4-3 winner in the 86th minute of the last league game. This put me tied with two other teams and I clinched the title on goal difference: 62-14 versus 61-14 and 54-11. I'll never forget the player who scored that goal, my Norwegian star striker Olav Aamot.
I like that Hattrick is a slow game. Here, I have time to think everything over. I also appreciate that Hattrick gives everybody the chance to be the best because you can't buy in-game advantages.